When you initiate your business in any field, what you target the first? But obviously the local consumers by advertising in news papers, ad templates, hoardings and whatnots. Then why not same perspective for the website!! Yes, you can target local consumers with the local SEO optimization of your website.
The immense use of mobile and the internet can lead your local business through website!! Here, I have listed the impact of local SEO on consumers and how it facilitates to boost your local business.
This article is for the webmasters who are skipping local SEO optimization and for the business people who are unaware about the importance of websites in local business.
- Almost 80% of visitors who have done a local search visited the store within one day: The research on local search behavior discloses that local searchers actually visit the store. As per the report, 50% consumers who had conducted local searches on mobile visited the place on the same day, 35% consumers who had conducted local searches on desktop or tablet also visited the place on the same day!!
- 60% consumers have preferred local ads for reference: The research discloses that consumers look for the surrounding locations and the address utmost for the reference. 67% consumers want ads customized by city and ZIP code, whereas 61% want ads customized by the surroundings. More surprisingly, consumers who use the direct call or direction option are higher than the consumers who use the address, phone number or email id. So whenever you target ad for the local search, ensure that you target ads with the location and contact information.
- Online reviews win on the personal recommendation: I think this one is also applicable to me, and I am sure there are many more consumers who prefer the users review more than the recommendation. The researches also fall with me, 88% consumers have trust on the online reviews, so be aware of the online positive reviews for your business.
Local reviews are king in the battling of local business!!
- Business location is the prime search which every consumer is looking for in the local search: The research discloses that a location and address of your business are the main concerns of any consumer who is using a local search. Give a clear location and address details attached with the active mobile number so as a consumer can easily reach to you. Apart from, address and contact number, you can append reviews to entice the consumers for visiting your place.
- 18% visitors converted into the consumers in one day by Google local search: The research shows the consumers who are using local search to reach at the location, are actually coming to purchase a product. Apart from purchasing, there are consumers who visit the place for price comparison as well!! It means you can entice the consumers who use local search by appending attractive advertisement in the website.
What is Google My Business and how it helps to rank in local search?
- Mobile browser wins on the Mobile application: The research discloses that 50% of consumers use mobile for the local search and when we go profound in the search, we discover, among the 50% mobile users 40% are tempted to use the mobile browser for local search. It means you must have to focus on the mobile optimization to lead in the competition as Google considers the User Experience as the prime factor in ranking your website. If you have noticed that your site is ranking behind since the mid of the 2015, then you must consider the mobile optimization for better ranking in the Google search engine.
When it is a matter of User experience, SEO stands nowhere for Google!!
The interesting research shows that the consumers get impressed with the sites which are optimized for mobile!!
Are you looking for the best SEO Company in Ahmedabad which facilitate you in attracting the consumers through the local SEO optimization and Mobile optimization, then Contact us today!!