We already have gone through the on page factors that influence the Google ranking, if you have not gone through, visit 12 most Significant On page factors must not ignore for ranking well in Google!!
Okay, now I wish you are aware with the on page factors, so can we begin with off page factors? I guess, yes, we should proceed. As you saw that on page factors are the aspects of the website, it means it works within your website, whereas in off page you will work outside of the website to influence the Google ranking.
Off page is the process in which you work outside of your website in getting back links to your website. The back link is hyperlink coming to your site from other websites. These back links have various factors which affect Google ranking, as Google considers outside factors of the website as well. Let’s have look on such a most significant off page factors that influence Google ranking.
- Linking domains :
Greater the number of linking domains to your website has greater influence on Google in ranking.
- Linking pages :
As I said, greater the chances to get a better place in Google ranking, if have several domain links. But, that does not mean to have many linking pages from the same domain. It is good practice to get links from various domains rather than getting links from many pages of the same domain.
- Page rank :
If you will have a closer look to other websites, you will find that all the pages have different page rank. Getting the back link from the page having higher ranking has a stronger influence on Google than getting the back link from the lower ranking web page. Put efforts to get the back link from web page having high page rank.
- Relevancy :
Of course, the web page from where you are getting a back link must be relevant to your website. Google is likely to consider back links from relevant pages. In addition, having a back links from relevant page directly benefits you in Google search result.
- Domain Authority :
Domain Authority has a higher influence on Google than page rank, so it would be a better to get a link from a lower page rank and a high authority page rather than get a link from the lower authority page and a high page rank.What is Domain Authority?
- Do follow/no follow :
Google does not consider the pages which have rel = no follow code in the page, whereas Google considers the pages which have rel = do follow. Apparently, Google indicates the importance of do follow pages in Google ranking.
- Target links in the Content :
The links inside the content have higher impact on Google than the links placed in the sidebar of the content.
- Anchor text :
The text used in the hyperlink has the strongest influence on Google ranking, name the anchor text which has relevancy to the page linked to it.
- Avoid same links :
Google considers too many links of the same type as spamming, which has a negative effect on the Google ranking. Avoid such a spamming to prevent negative effects of Google on your website.
- Focus on Home Page :
Getting the back link from the home page has a higher influence than getting a back link from other pages of the website. Without a doubt, focus on getting the back link from the home page.
Must know site and domain related factors that actually influence Google!!
We are the one who gives the same importance to the off page as the on page, as we know the significance of the off page in Google ranking. For any assistance concerned with SEO, send us inquiry, we are the Best SEO Company in Ahmedabad, available round the clock to assist you in your business.