“Brands are the solution, not the problem…brands are how you sort out the cesspool”, a well said line by Google CEO Eric Schmidt, which directly indicates the importance of the brand name.
Google does not recognize brand by the product or the keywords, as after all Google is a machine not a human. The best way to increase the brand authority is increase the online brand signals. You may think why to show Google that we are the authorized brand!! The answer is Google trust brands and you know the significance of Google trust in SEO. If not, visit Google does not penalize sites with higher Trust Rank!!
Apart from the Google trust, enhancing the brand recognition facilitates in selling your products or services. It is true that keyword optimization increases the traffic on your site, but only numerous traffic on your site which does not have brand recognitions could not convert traffic into sales.
Let’s back to the point, what we can do for increasing the brand authority and simultaneously getting Google trust through branding!! Lately Google has finally changed its perspective towards the brand. Now, Google is not just looking for optimized page, now Google is looking for optimized pages on authority websites.
“That means that a more poorly optimized page on a higher authority site has a good chance of outranking the better optimized page on a lesser authority site.”
Domains with brand name :
Are you still purchasing the domains which have the exact match or phrase match of your keywords? It is completely obsolete and not going to influence Google at all to gain the higher trust, so better to go with the brand name. For an e.g. http://vi1.in/ is the perfect brand name for the Vinayak Infosoft whereas ViBestSEOsite.in do no jack to the Google.
Importance of About US page :
Again the page to which users do not give importance, but Google does!! Yes, Google has higher trust rank towards the site which has given a profound explanation about the company’s services, vision, mission and much more. Don’t you have? Then start to create an about us page which provides thorough details about your company and upload on your site.
Social Media Accounts :
Social media is the best medium to enhance your brand recognition. If you are active on the different social media sites like Facebook, Twitter, Pinterest, linked In, you must have gone through the big brands pages like Nike, Adidas, chemistry, Ray ban, Sony, Samsung and so many. If you want to build same brand recognition, you must start branding by creating social media accounts on the social media sites.
SEO Tips on getting Backlinks that enhance the Google Trust
Affection of Google :
I know what’s going in your mind, how people know your brand name!! Well, by enhancing the visibility through social media you can increase the recognition of your brand name. Simply, if you are looking to purchase a sports shoe of Nike what will you do, you will search for Nike to reach at the site. Similarly, Google looks for the high quality back-links with the anchor text of your brand name. Google considers you as a brand when you use it on the back links. Higher the back-links means higher the brand trust of Google. So start to use your brand name in the anchor text to gain the trust of Google.
Affection of People :
It is not confidential that people prefer the links which have the brand name in the anchor text. So start to use brand name in the anchor text which is likely to Google as well as people.
I wish this article will help you to gain more Google trust for your site as well as help you in increasing the selling of your site. We are the best SEO Company in Ahmedabad, who provides a complete package of SEO which includes Web designing, web development, SEO, Social media marketing and everything under one roof which helps you in selling products and services.