There are approximate 200 factors which Google considers to rank your site. But, it would be a daunting task to work on the each factor at the beginning. Consequently what happens, beginners consider some of the factors themselves to begin the SEO of any respective site. Unfortunately, due to the lack of information, they consider least vital factors for SEO and ignore most vital factors, results in poor Google ranking.
Of course, not all the factors have the strongest influence on the site; some of the factors are there which do not directly affect to your site. Here, I have listed the significant facets and factors which have a strong influence on your website ranking, which you must not ignore to rank well.
- On page
- Off page
- Domain factor
Must know site and domain related factors that actually influence Google!!
On page factors :
“On page factors are the features of your webpage that has profound influence on search engine ranking.”
10 Most significant Off Page factors that influence Google ranking!!
Title tag with targeted keyword:
The title tag is the main factor which search engine use to display in the search engine.It is the direct indication from the Google about the importance of the title tag for the Google. Use this important factor by optimizing best with keywords and relevant description. It should tell what your page is and what the page has.
The title must be relevant to the page and emphasize on placing keyword relevant to the page topic at the beginning of the page has the good impact than placing between or the end of the title.
How to write a Title Tag? The second most significant factor of 2016
Description tag with targeted keywords :
The Meta tag named Description holds second most significance in on page optimization. Again, Google itself indicates the importance of a Description by displaying it in search result next to the title. Make the description tag descriptive with the best user friendly language and keyword rich. As the keywords included in the description is the signal to the Google as a relevancy factor and the user friendly description tempt user to go through the site.
H1 tag for Keywords:
The phrase with an H1 tag indicates Google about the importance of the phrase on the page which induces Google to consider as a relevant factor of the page content. Adding a keyword in H1 tag is better way to tell Google the importance of the word.
Keywords in URL :
URL is also a medium to indicate Google as well as users about the relevancy of your Web Pages. Keep the URL slug comprised of keyword. For an example, Samsung is a brand selling electronic products and you are looking for Samsung tablet. There are many pages in Samsung site http://www.samsung.com/ , how Google checks for relevant page is from URL http://www.samsung.com/in/consumer/mobile-devices/tablets/ : this page contains tablets.
Copy Write with keywords :
When you write the copy of any webpage, apart from writing unique copy must focus on including the keywords in the copy of the content. Stuffing keywords into the copy has very profound influence in ranking well, as it is also a signal to the Google about the relevancy. But, there are some criteria which you need to consider while stuffing keywords, otherwise it may get spammed which has diverse effects on the ranking.
Length matters :
Apart from the unique content stuffed with keywords, what next influence the Google is the length of the content. The longer the length of the content has a higher impact on Google for relevancy than a shorter content. Try to make the content long, yet informative to get the better ranking.
Updates matter :
Google has a higher influence towards the sites which has frequent updates. The blogs with continuous post appears on the top, in contrast to the website having the same content. It is an apparent signal that keeps updating your site with the new content on the frequent time. It doesn’t mean that you keep changing your site content, but add something more to the existing content, especially on the product pages is a better way to update your site.
Duplicate content :
Content is an important factor for better Google ranking, but only unique content is a key. For adding same duplicate content on all other pages, perhaps make you suffer from the diverse effect, better don’t try it.
Canonical tag for duplicate content :
There are many products which are the same, despite of mere difference. Such a condition is inevitable, where the content on the both product pages would be similar. The solution to this dilemma is canonical tag. Canonical tag tells Google that the URL which has the similar content is equivalent to the other URL having similar content. In simple term, despite of two pages with different URL are infected one page only.
Keywords in Image :
Wondering!! Images are also a medium to indicate Google about the relevancy by using the alt tag, caption and description tag. Add the image name and keyword to the Alt tag and caption to indicate what the image is about in brief whereas description to describe about the image.
Outbound links :
Outbound links also known as a back link is a link from the authority sites towards your site, signals Google about the reliance on the site on your site. Such a back link enables you to earn trust which is a vital factor to influence Google ranking. But, creating of back link should be moderate otherwise it also can have a diverse affect on your site for excess back links from irrelevant site.
Internal links :
Internal linking of the site shows the strong relevancy of all pages with each other.
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