We all know the importance of on-page and off-page optimization and significant factors among 200 factors that every webmaster should consider while beginning on-page and off-page optimization. If you don’t have an apparent thought about significant factors, visit 10 most significant Off Page factors that influence Google ranking!!
Have you ever pondered that the site and domain correlated factors are also listed in the Google’s 200 factors, which plays a vital role for enhancing the visibility in Google SERP!! Here, I have derived important site and domain factors which you should consider while initiating an SEO of new site.
Sitemap:
Sitemap provides easy navigation for the user and is the most effective way to tell Google about the pages your site consists. In addition, sitemap facilitates you to tell Google about any changes on your site and helps in faster indexing, in contrast to the sites which don’t have a sitemap.
Mobile site:
If we look on the 2015 statics of mobile vs. desktop internet usage, but obviously you will find the drastic hype in Mobile internet usage. The worldwide users of mobile sites are: 1900 million whereas, worldwide users of desktop sites are: 1700 million. Google knows the change and that is why considers mobile optimized site as one of the major factor which affects the Google ranking. The site which is not optimized for mobile perhaps suffers from the negative impact of Google.
Google webmaster tools:
Google webmaster tools are the medium which lets you communicate with the Google, and help you in indexing site as well as give a look at how Google see the data of your site. Better to integrate your site with Google webmaster tools, which only have positive effects on your site.
Location of Server:
Server location actually matters for the better speed of your site, for an instance if your site is for an Australia country, having a server in Australia will boost the speed of your site and as you know that the speed is one of the major factors that Google considers while ranking sites.
Google does not penalize sites with higher Trust Rank!! – Know the Trust Rank factors with us
Country extension:
Google enticed to deliver local search on the first page. If you are willing to target traffic from some specific area of the world, then using Country TLD extension is the most effective way to get the traffic of specified country, as search engine returns different results based on IP address of the person searching from. For an instance, you want to target Canada use .ca extension.
Trustworthy domain:
It is true that Google does not penalized the sites, which has a higher trust rank, so start to enhance the trust rank of your site. It perhaps not influence the Google ranking, but definitely your site will be secured from being penalized.
Google does not penalize sites with higher Trust Rank!! – Know the Trust Rank factors with us
Age of Domain:
Matt Cutts clearly has said that “The difference between domains that’s six months old vs. one year old is really not that big at all. As long as you’ve been around for at least a couple of months, you should be able make sure that you can show up in search results.”
The old domain will have little advantage, compared to the new domain. May be as it has more back links than a brand new!!
Domain history:
Don’t rush behind purchasing an old domain as if the old domain has been penalized in the past, its history may affect the current Google ranking.
I wish this article will help you in Google ranking, to get more informative tips of SEO keep following our SEO tips.
