Google releases several algorithm updates to prevent spammy sites ranking in the top of the search engine result page. The duration of updates is not fixed and what new update will bring is also unsure. What you can do is keep following SEO news or related blogs and keep eyes on new updates. If you won’t do so, someday, eventually you will see your site is not appearing on the first page, and when you look insight, you will see a Google update has thrown your site!! Apparently, it means that Google algorithm updates actually impact your site and if you do not follow that update as Google want, your site will be vanish soon from the top. Better to follow updates and its indication to ensure your position on the top.
Google Humming Bird:
September 2013, Google released Humming Bird update which pays more attention to each word in a query rather than particular words of the query to ensure pages matching the entire keyword do better in the SERP than pages matching just a few words. This Google endeavor is solely aimed to return better search results to the respective search query.
Google Mobile Friendly/ Mobilegeddon Update:
April 2015, Google released Google mobile friendly also called as mobilegeddon update which as the name suggests prioritize sites in the mobile search engine which are mobile friendly. The reason is increased use of the mobile, in contrast to the desktop. So if you are looking for more business, ensure your site is mobile friendly by using its mobile friendly test tool.
When it is a matter of User experience, SEO stands nowhere for Google!!
Google Panda Update:
February 2011, Google released a Panda update to prevent the sites with poor quality content or duplicate content from listing in top SERP. Panda keeps updating throughout the year to accurately catch the sites having poor quality content, means it indicates if your site has quality content, you no need to worry about panda update, but if not, your site perhaps vanishes from the top due to poor content.
Google Penguin Update:
April 2012, Google released a penguin update to catch sites which have purchased backlinks or through the use of link networks. The aim of penguin is to rank organic sites which have natural backlinks than sites which have purchased backlinks. A Penguin is frequently updated which indicates that if your site has paid backlinks, remove them with the aid of disavow link tool to regain the position in the SERP, else it would be thrown.
SEO Tips on getting Backlinks that enhance the Google Trust
Google Pigeon Update:
July 2014, Google released pigeon update to render more useful, relevant and defined local search result respective to search query. The aim of the pigeon algorithm is to improve distance and location parameter of the search result. It means, by employing local search optimization, you can definitely boost local business!!
Google local search optimization is a key to boost local business!!
Google Payday Update:
June 2013, Google released payday update to clean up the search results for spammy and explicit queries.
Google Pirate Update:
August 2012, Google released a pirate update to prevent sites with a high amount of copyright infringement ranking on top in SERP. Pirate is frequently updated which indicates to make the right improvements to regain the position in the SERP; else site will be caught and thrown from the top.
Google EMD (Exact Match Domain) Update:
September 2012, Google released EMD update to prevent poor quality sites ranking on the top of the SERP just because of the domain name that matches the search query. Google EMD is frequently updated which indicates to improve the quality of the EMD site to regain the position in the SERP, otherwise it may get caught and thrown behind.
Google Top Heavy Update:
January 2012, Google released Top heavy update to prevent sites with too many ads ranking on the top in SERP. Top heavy is frequently updated which indicates to remove too many ads from the site to regain the position in the SERP, otherwise it may get caught and thrown behind.
We are the Best SEO Company in Ahmedabad, aiming to render a comprehensive solution associated with SEO by considering each and every update of the Google algorithm and ensure top ranking of the respective site in the Google SERP.