We already have been gone through how to identify whether your site is affected by Google update or not!! , in which we learnt about, how to be assured about, whether a site has been caught by Google update or not. Now in this article, we will go further on manual action in Google webmaster tool.
There are two types of manual action displayed in GWT, site wide matches and partial matches. If you are new to GWT (Google Webmaster Tool), you would be wondering about type of manual action, let’s discuss in detail.
What are site wide matches?
It is a manual penalty, such a penalty impacts the whole site and the whole organic visibility of the domain gets vulnerable.
What are partial matches?
It is also a type of manual penalty, such a penalty impacts only stipulate section or URL’s of the site. This penalty does not affect the whole site, it means only the affected segment of the site or URL’s will get vulnerable and the other segments of the site that do not affected by the penalty withhold its position.
If your site has penalized, you will get one or more detailed message from site wide or partial match. Each message indicates exact type of penalty, by knowing that we can apply an effective action to recover from a penalty.
- Unnatural links to your site-impacts links
This message indicates that Google has detected links which boast artificial, misleading or manipulative links coming to your site. Under this penalty specific URL’s get affected under this action.The reason can be buying paid links or getting engaged in immense link schemes for manipulating page rank that are against webmaster guidelines. If proper action has not been taken, there are chances that your whole site might get affected in future.Solution: Carry out a link audit and remove possible artificial links and submit a reconsideration request.
SEO Tips on getting Backlinks that enhance the Google Trust.
- Unnatural links to your site
It apparently indicates that Google has detected links which boast artificial, misleading or manipulative links coming to your site.The reason can be buying paid links or getting engaged in immense link schemes for manipulating page rank that are against webmaster guidelines. If proper action has not been taken, there are chances that your whole site might get affected in future.Solution: Carry out a link audit and remove possible artificial links and submit a reconsideration request.
SEO Tips on getting Backlinks that enhance the Google Trust.
- Unnatural links from your site
It indicates that Google has detected links which boast unnatural, artificial, misleading or manipulative outbound links from your site. This might affect the whole site or some of the segments of your site.The reason can be linked to other websites which are relevant or irrelevant to the context of your site which can be paid or in exchange of any other. Some example of such type of links are: link exchange pages links, Site wide links, author bio links, paid editorial links, optimized anchor text links that are paid, resource pages links, footer links, etc.Solution: Use robots.txt to disallow crawling of URL or URLS containing the links which are manipulative.
Google does not penalize sites with higher Trust Rank!! – Know the Trust Rank factors with us.
- Hacked site
It indicates that Google has detected pages that have been hacked by a third party, sometimes Google considers such content under cloaking category as well and show a message: “this site may be hacked” in the SERP.Such sites appear as spam in Google’s index and that is why Google decreases the rankings of websites boast hacked content in them.Solution: Login to the Google Webmaster tools where you can find the detailed description about which files to be hacked. If you find that your site has undergone hacking, perform below steps:Login to Google webmaster tools and go to messages, and then navigate to security issue.If your sites were affected by malware, it will show at top level heading as malware along with categories of malware types such as modified server configuration or error template injection.
If your sites were hacked to serve spam, then it might display a top level of heading as hacked along with category of hack type such as content injection.
If you find Phishing notification in the webmaster tool message center, then you won’t find any information within security issues. Phishing pages are created by the hackers to obtain users login, password or any important details. Take the assistance of experts and get it fixed up immediately. Employ effective security on your website so as no hacker can disrupt your site.
- Thin content with little or no added value
This message indicates that Google has detected poor quality pages or shallow pages on your site. There are several types of contents those come under poor quality content category which encompass thin content, scraped content, low quality guest post, auto generated content, low quality user content, etc.Google considers such content as less users friendly and decrease the ranking of such web pages in SERP.Solution: Check the doorway pages to your site and the quality of those pages, along with check for pages on the site which have similar content and get them removed or redirected to prevent the negative user experience.
When it is a matter of User experience, SEO stands nowhere for Google!!
- Pure spam
This message indicates that Google has caught the manipulative activities of automatically generated content, cloaking, scraping content, etc from other websites.Google considers such activities as aggressive spam techniques and takes appropriate action on sites.Solution: Inspect complete site and ensure that site does not have any duplicate or scraped content along with ensuring that all pages of your site are created to serve a specific purpose to the user, not for Adds or earn revenue. If your site boasts such pages remove it immediately.
- User-generated spam
This message indicates Google has caught user generated spam on your site, which might affect the entire site or specific pages of the site.The content found on forum pages, guest book pages may found spamming or of low quality which can affect your site.Solution: Inspect each page of your site that lacks quality content, and check that have you allowed users free registration and free posting of content through forum profile, blogs or forum posts? And if yes, then identify those pages and remove them immediately and afterwards submit a reconsideration request.
- Cloaking and/or sneaky redirects
This message indicates that your site showing pages to users and Google bots both are different. This might affect the whole site or some specific pages of your site which are under cloaking.When you redirect users and search engine bots to different pages, it is considered as cloaking. The cloaking is a black hat SEO technique and is considered as violation as per the GWT.Solution: Recognize affected area on your entire site and use the fetch as the Google tool in Google webmaster tool to compare the pages as seen by you as seen by Google and ensure that Google must see the page content as seen by user. If both are differing fix those to recover from penalty and submit a reconsideration request.
- Hidden text and/or keyword stuffing
This message indicates that some of the pages of your sites have hidden text or keyword stuffed content. This might affect entire site or some of the pages of your site. Google has a potential to catch the pages which are solely created for the higher ranking purpose by using keyword stuffing, wherein pages have text that is invisible to the user but visible to the Google.Solution: Check out the affected areas on your site and use the fetch as the Google tool in Google webmaster tool to compare the pages that are visible to Google crawler but are not visible to the user. Check for text having the same color as background or hidden CSS styling or keywords with alt tags. Wherever you find it, fix it and submit for reconsideration.
10 Most significant Off Page factors that influence Google ranking!!
- Spammy free hosts
This message indicated that an important fraction of the pages on sites hosted on a service are spammy. Such an action affects the entire site by Google.The reason for happening so is your free hosting site has generated a lot of user generated content that is spammy and serves no real user purpose.Solution: Remove all spammy user accounts and remove all the low quality content from your site. Once you ensure that you have completely removed all the spammy content, submit for reconsideration.
Must know site and domain related factors that actually influence Google!!
- Spammy structured markup
This message indicates that Google has caught some of the snippet markup on your website that may be using manipulative techniques.That might caused by rich snippets which have irrelevant or misleading content or the marked up content is hidden from the usersSolution: Go through the rich snippet guidelines and ensure that the rich snippets used by you follow the guidelines. Use the structure date testing tool after you have made the needed changes to check they do not have any errors. Find this tool under Google Webmaster Tool, other resources section. Once you are clear that your rich snippet is not violating any guidelines, submit a reconsideration request.We are accredited in the field of penalty recovery and reorganization and known as the best SEO Company in Ahmedabad, if your site is suffering from the same, contact us today
