You perhaps know that there are 200 significant factors that Google considers in ranking your website in the SERP. Matt cutts has already declared the list of 200 factors of 2016 that Google is going to consider this year. Wherein, Matt cutts has given a second priority to the Title tag, which apparently signals to focus on the Title tag.
This article is based on how to write the title tag to leverage its significance, here is the detailed view about what is title tag and tips to write title tag.
What is Title Tag?
If you belong from the I.T. background you would come across the Title Tag, known as Title element in the HTML. Title tag and Title element both are the same name that appears in the little blue bar in the browser when you are browsing any page of the site.
“Write title tags for humans; format them for search engines.”
We can elaborate it like, Title tag belongs to the Meta family, which is used to provide information about a web page for the search engines and website users. It means title tag is a crucial for people to make a decision on whether the site holds information that they are searching or not, on the other side title tag should contain keywords along with the concise and relevant information, as keywords assist search engine to determine what the page is about.
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In short, a perfect title from the perception of the user is the title which provides concise and relevant information about the site page, whereas from the perception of the search engine is the title which pursues primary keyword that assists to recognize the page details.
The title tag must be inside theof the HTML page, there are numerous techniques to write the best of the title tag. Here, I have given tips on how to write a title tag, which I employ for writing a title tag.
Length: the length of the title tag should be 70 characters long, if your title length exceeds the limit, you will show ellipsis “…” This is somehow controversial, as title tag covered in 512 pixels will show that comprises 55 to 60 words.
Keyword Position: Put the most important keyword at the begging and least important keyword at the last in the title tag. The strategy would be diverse for the language which is written from right to left such as least important would be the first and most important word would be at the last.
Keyword Separation: If there is more than one keyword used in the title, use pipe | to separate important keyword phrases. Ignore the use of dashes, underscore, commas and other punctuations as much possible.
Wording: Use short and simple words, and avoid conjunctions such as if, and, but, then, etc.
Name of the Company: If the company name is a significant part of the keyword, use it at the beginning and if not, better to use it at the last of the title tag.
Don’t copy Title: Title must be written differently for each and every page of the site, a copy of the title on the other pages does not work for title optimization.
Relevancy is must: Relevant title not only helps to search engine, but also helps the user to identify what the page is about. For an example, if your page is of, contact us, the title should be like
Contact us | important keyword | company name OR important keyword | Contact us | company name
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