Everyone who is dealing with the Local SEO knows the significance of the customer reviews to boost their business. Local reviews are king in the battling of local business!! Even there are several surveys have been taken out to examine the impact of the reviews on local business. One of such a survey from the bright local shows that 88% of the costumers have checked the online reviews before made any decision for purchasing or visiting a place. The revealed figure of a survey is not small in any way, which apparently indicates the significance of the reviews.
But, all time there is no certainty to get positive reviews for your business.
No matter how great your business is and how excellent your business is running, there would be a mere dark side where you have to face Negative reviews. But, you no need to concern about that until the intensity of the negative review is very less, in contrast to the number of positive reviews. As a few negative reviews with lower intensity can’t slaughter your business, in fact, it aids to make your profile more trustworthy. Furthermore, the aforementioned report from the Econsultancy reveals that 68% customers trust reviews which have positive and negative both, whereas 30% customers consider reviews as a fake if they do not find any negative review. In short, having mere awful reviews is not a serious matter, but actually it enhances the trust factor of your profile.
The matter turns serious only when you are getting negative reviews and you leave it as unsupervised or in aggressiveness you respond to the review, both are the poor signals for your business.
I understand how it stings to business people when they come across the negative review nevertheless working days and nights only behind the business. But dealing with reviews in anger is not a solution, even it perhaps worsen the condition. If the negative review is basic, you can overturn in few words, but dealing with the complex review demands some strategic approach.
Here, I have given 4 simple yet effective suggestions about how to deal with the Negative reviews:
Reply every review : It is good practice to reply a positive review with the appreciation, but it would be wise to reply a negative review as well.
Don’t interrupt : If any customer is complaining about your business, let him/her vent, do not interrupt until he/she finishes. Once it completes with it, you can ask about the exact matter and give a solution correlated with it.
Take a time : When it is a matter to reply a negative review, don’t hurry up in aggressiveness. Take a time to think of it, discuss with your team about the negative review. Focus on the review, sometimes it may help in improving your system, if so try to fix it and must reply to concerned person with some good words.
Never escape : Replying to the negative reviews apparently indicates to the other visitors that you care for the customers and value the reviews from the customer and that perhaps impact positively on the customer.
I guess now your perception towards the negative review has been definitely changed. So get ready to reply them and show them how versatile you are and your business is. To get solution related to SEO or online business reputation, you are at the right place. We are the Best SEO company in Ahmedabad, already have served 100+ customers by providing a satisfactory solution to their business. If you are seeking for the same, contact us today!!