The Local link building is another most significant factor that can influence Google local search, some of the webmasters are aware about the seriousness of the local search result, whereas some of are completely unaware about the seriousness of the local search results. Google local search optimization is a key to boost local business!!
If you are associated with the SEO campaign, you must know about the importance of link building in the SEO, right? Likewise, it is also has an incredible importance for the local search but, an interesting fact is the strategies you follow for the local building is completely different from the SEO!! You must be amazed and confused, I guess!! Well, this article will solve all your confusions correlated to the local link building.
In the SEO campaign link building, we search for the websites have relevant products or business and search for the websites which have a high authority rank. Page authority assists to Rank well in SERP, Is domain authority do the same!!
But, when it is a matter of local search we need to consider only the local websites those are relevant to your products or business. It means getting back links from local directories would be the best idea for getting the best local search results through link building.
Consistent and perfect citation is the key to open the doors of Google local search:
“Online reference of Business name, address and phone number (NAP) is known as the citation.”
If you have uploaded your NAP on various websites which do not have consistency, it’s not yet too late. You can update it with the help of various tools available online to check the existed citation and update them with the consistent details. Even more, you can track the competitors’ citation record of the different website and you can also add on the same site.
Local reviews are king in the battling of local business!!
Here are some of the SEO tips to facilitate you in getting local citation:
- Check out the list of the citation on the MOZ website and can add citations manually
- Use whitespark which assist you in finding the existing citation
- There are various sites such as open explorer, majestic, ahrefs to run the competitive link research and find your competitors citations.
- Even you can use Google alert that alerts you for the new mentions of your competitors’ NAP listing!!
CTR (click through rate), another factor that Google considers for ranking in Google local search:
Apart from the citation, Google considers CTR as the major factor for ranking well in the local search results. Google has its own Adwords platform that measures the quality score of any websites. It means Google measures the CTR of your website, even after ranking on the top!!
The MOZ experience says that CTR plays a vital role and does earn the big wins, but it also needs to be long term win to sustain on the top in the Google local search. As well as in addition to the long term, you need to reduce the bounce rate of your website to prevent the negative impact of Google on your local search.
Here are some tips that can help you to increase your SERP CTR:
- Create a Title tag that is relevant and readable (e.g. 69 characters are readable on the SERP whereas another truncated in the SERP)
- A Proper description of your business or product that users can understand easily
- A proper schema.org setup with relevant reviews, as positive reviews plays vital role to get clicks from users
I wish this article will assist you for ranking well in Google Local search, Vi1.in is the Best SEO Company in Ahmedabad understands the importance of the local search in the business, and that is why provide the complete solution correlated to the SEO campaign, local SEO campaign, Social media optimization, Web designing, web developing and everything that any business needs to increase the online presence.