If we consider for ranking well in the local search, I agreed that Google my business, consistent citation, local link buildings are the best strategies to which I have come across. If you want to see the impact of Google my business, visit what is Google My Business and how it helps to rank in local search? And if you are already aware with the Google my business but, unsure about link building that influences the Google local search visit Link building for local search is different from an SEO campaign!!
You must be wondering that one side, I am saying that Local reviews are king and on the other side saying that Google my business, citation, link building is the best strategy!! Both are correct in their position, but still I am sticking to local reviews!! Why? As apart from the local reviews, all other strategies best execute for ranking well in the Google search, but ranking well in the Google search is not only the target of any local business, agreed? Good, by targeting the local search ranking you can enhance the traffic, but what remains is converting the traffic into the customers and to accomplish that local reviews are being a trump card. Now, you must be fall with me.
Are negative reviews actually bad for your Business?
You may think that it is ridiculous!! I don’t think that visitors actually read the reviews. If your mind is enticing you to think so, the survey of the bright local from the year 2011 to 2014 will entice your mind to change the thoughts!! And actually apart from the survey, I personally prefer the user reviews before proceeding to the website or the place and I found the reviews worth whenever I follow. Anyway, here is the analytic report:
As you can see that the survey shows the percentage of users actually read the data, but the next question come across in the mind is how many reviews users read before they made any decision? Approximately 5 – 6 reviews are the maximum reviews that any user has read prior to make a decision. It apparently indicates to target minimum 5 – 6 reviews for your website.
Do you know the way to get the perfect technical review? Well, do one thing, add the instruction page on your website that how user should review for the product. The product details provided by you facilitate users to review your product with the technical specification.
Back to the point, it is very clear from the bright local survey that users actually read the reviews, now let’s go one step ahead that how many readers among the users have the positive impact of the reviews. Again, here is the survey report of the bright local that shows the impact of reviews on the users’ mind.
Amazed with the reviews!! It is but natural physiological effect can say. The human mind has a very sheer gap between the user review and purchasing decision, as the user read the positives reviews the gap starts to reduce and when the user reach to 5-6 reviews, the gap completely disappears and user finally make a decision on the product which has positive reviews.
Well, this whole article is based upon the consumers perspective towards users review, to know about how this user reviews influence Google local search, keep following my articles and for the assistance correlated to the SEO or web designing visit vi1.in the Best SEO Company in Ahmedabad !!