It is very apparent that Google reviews entice users to visit the site and the business location which has the highest positive reviews about the product or services. If you are not aware with the impact of local reviews on the customers, visit Local reviews are king in the battling of local business!! And apart from the customers, local reviews are also influencing the Google local search!!
Moz has listed the review signals on the fifth rank as an imperative factor that influences Google local search. To check the data visit what is Google My Business and how it helps to rank in local search? The review signals are the online reviews of any product or service correlated with the respective website.
Here, below are the miscellaneous aspects of review that Google considers to rank in the Google local search.
Quantity is always being an important factor for Google. It means more reviews you have, the much better Local search listing you will have. In the last article we have seen that according to the bright, local customers have made a decision on any specific product within the 5-6 reviews. It means having 7-10 reviews would be ideal for any website.
Velocity of reviews:
The velocity of the reviews must be moderate. Quick reviews may be perilous for your website; it may ding your site in the local search listing.
Diversity of Reviews:
Very apparent that having reviews on many sites enhance the chances to listing on top in Google Local search.
Third party review:
Apart from the Google reviews, Google considers the reviews of your own site to ranking in the Google local search. Having the more positive reviews on your own site can influence Google!!
Third party sites:
There are many review sites apart from the Google, which have higher authority with Google. Aim such sites to rank well in the Google local search.
Average velocity of the reviews:
Google considers the velocity of reviews on Google as well as other review sites to evaluate how fast your business is expanding. But again, I must say, it should be moderate.
Volume of testimonials in Review:
Using the testimonials or reviews in microdata or can say rich snippets aid to influence the Google local search.
Reviews on native Google Map:
Yeah, it is true that adding reviews on the native Google map is also an imperative factor that Google considers while listing the Google local search.
Diversity of the third party site reviews:
Google considers how many customers-review sites have reviews of your product or service. Having many websites with your business reviews enhance the chances of ranking well in Google local search.
Keywords and reviews:
Having the keywords of your product or service in the review has the unsurpassed impact on Google local search, but it should be moderate. Otherwise, it will have a diverse effect on your Google local search. To achieve so as I said in the last article give an instruction about how to write reviews on your site.
New reviewer does not have strong impact than older reviewer. For an example, yelp does not publish any review of reviewer until they submit more than five reviews!! It means getting the review from the authority reviewer can aid you to rank top in Google local search.
Link building for local search is different from an SEO campaign!!
All above are the factors that Google considers while listing the Google local search. It seems good for the positive reviews of the customers, but how about the Negative reviews of the customers!! How to deal with that? To know about how to deal with the Negative reviews, keep following our article. We are the Best SEO Company in Ahmedabad provides SEO solutions of your concerned website at the best affordable price.